Social Media and Bookselling. A Match Made in Heaven?

TikTok, the social media monolith with over 1 billion monthly users from 154 countries around the world, had a booth at the Abu Dhabi International Book Fair.

BookTok and its influencers have become a social media phenomenon, sparking new conversations about book marketing and the best way authors can connect with their audience.

For authors, TikTok offers freedom of creative expression.

With multiple communities and sub-communities, authors have the ability to discuss story ideas, characters, gauge interest on new series’, read books aloud and gather new insights into what their readers want or are looking for.

Hashtags like #BookTok and #TikTokMadeMeBuyIt show how an entertainment platform such as TikTok and books can come together simultaneously.

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