How Big Data is Revolutionizing Subscriptions and Ads in the Publishing Industry

Hosted by the UK’s Society of Editors, this year’s The Future of News conference was filled with relevant discussion topics greatly affecting today’s leading industry professionals.

One of the major topics discussed was the importance of finding innovative ways to engage new audiences through paid content and subscriptions. For example, collaborations with commercial organizations through branded content campaigns was identified as an opportunity for thoughtful revenue generation.

However, in implementing paid content campaigns, it is important for each stakeholder involved to think about the data behind the strategy to be able to analyze the viability and overall success of the campaign.

Both quantitative metrics such as page views, and qualitative metrics such as sentiment analysis are important tools in understanding what matters to readers and how this can be shared with commercial organizations to improve chances of advertisers renewing their deals.

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