Attention = Power, and Attention Spans Are Getting Shorter
With the plethora of content sources and social media platforms available, consumers attention spans are getting shorter and their demand for succinct, digestible content is growing.
Traditional media platforms and publishing houses are innovating with digital content, with revenues of the digital publishing industry up 13.4% in the fourth quarter of 2021, however, the ability to stand out is becoming increasingly difficult.
Platforms such as Facebook and Twitter are now becoming the primary news source for many consumers and traditional media is struggling to capture and keep readers engaged and interested.
As a result, creators are looking for new ways to display and deliver content that excites readers and will get them to stay on the platform.
TikTok is a great example of success, with their wide variety of content displayed in short snippets. At first, TikTok videos could only be up to 15 seconds long, but the company recently extended the limit to 10 minutes, showing the need for both succinct and mid-length content.
Ultimately, the key to news innovation is building content that is short and direct—not just from a reader’s perspective, but from an organizational one.
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